Free calculator
Podcast Ad Rate Calculator
Free Podcast Ad Rate Calculator with instant browser-based results and a clear calculation breakdown.
🎙️ Podcast Ad Rate Calculator
Calculate estimated advertising rates based on downloads, ad type, and industry benchmarks
Total downloads within first 30 days
Mid-roll ads typically command higher rates
Industry average: $18-$50 depending on niche and engagement
How many ad spots per episode
Campaign duration in episodes
Downloads per Episode:
CPM Rate:
Ad Type Multiplier:
Rate per Episode:
Number of Episodes:
Ad Spots per Episode:
How it's calculated:
Rate per Episode = (Downloads ÷ 1,000) × CPM × Ad Type Multiplier × Number of Ad Spots
Total Campaign Rate = Rate per Episode × Number of Episodes
Note: Actual rates vary based on audience demographics, engagement, niche, host-read vs. produced ads, and advertiser demand. This calculator provides estimates based on industry benchmarks.
Rate per Episode = (Downloads ÷ 1,000) × CPM × Ad Type Multiplier × Number of Ad Spots
Total Campaign Rate = Rate per Episode × Number of Episodes
Note: Actual rates vary based on audience demographics, engagement, niche, host-read vs. produced ads, and advertiser demand. This calculator provides estimates based on industry benchmarks.
Want to understand the calculation?
Read the guideSee examples, formula notes and limitations.