Free calculator
Email Unsubscribe Rate Calculator
Free Email Unsubscribe Rate Calculator with instant browser-based results and a clear calculation breakdown.
📧 Email Unsubscribe Rate Calculator
Calculate the percentage of recipients who unsubscribed from your email list. This metric helps you understand email list health and content relevance.
Unsubscribe Rate
0%
📐 Formula Explanation:
Unsubscribe Rate = (Number of Unsubscribes ÷ Number of Emails Sent) × 100
Benchmark: A typical unsubscribe rate ranges from 0.2% to 0.5%. Rates above 1% may indicate issues with content relevance, email frequency, or list quality.
Benchmark: A typical unsubscribe rate ranges from 0.2% to 0.5%. Rates above 1% may indicate issues with content relevance, email frequency, or list quality.
Want to understand the calculation?
Read the guideSee examples, formula notes and limitations.