Free calculator

Customer Acquisition Cost Calculator

Free Customer Acquisition Cost Calculator with instant browser-based results and a clear calculation breakdown.

Calculate how much you spend to acquire each new customer

Total Marketing Costs ($)

Please enter a valid marketing cost (0 or greater)

Total Sales Costs ($)

Please enter a valid sales cost (0 or greater)

Number of New Customers Acquired

Please enter at least 1 customer

$0.00

Customer Acquisition Cost (CAC)

What does this mean?

Your Customer Acquisition Cost (CAC) is $0.00. This means you spend this amount on average to acquire each new customer.

CAC = (Marketing Costs + Sales Costs) ÷ New Customers

Breakdown:

Tip: Compare your CAC to your Customer Lifetime Value (CLV). A healthy business typically has a CLV:CAC ratio of 3:1 or higher.

Want to understand the calculation?

See examples, formula notes and limitations.