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Average Revenue Per User Calculator

Free Average Revenue Per User Calculator with instant browser-based results and a clear calculation breakdown.

Average Revenue Per User (ARPU) Calculator

Enter total revenue and the number of users for a period. Optionally add a new-user count and a second period length to see ARPU on different time bases.

Revenue earned in the period
Average or total active users
Length of the period measured
Used to estimate average margin per user
ARPU for the period
    Formula: ARPU = Total revenue ÷ Number of users. It shows the average revenue each user generated over the chosen period. Monthly and annual figures simply scale this value by the period length; they are arithmetic conversions, not forecasts, and real results can vary.
    Want to understand the calculation?
    See examples, formula notes and limitations.
    Read the guide